Graphic Design

The Term of corporate identity was created in the sixties in USA and for a long time it actually related to visual identity of the company. Although there is no precise definition, corporate identity actually includes visual identity, corporate culture corporate behavior and corporate communications.

With certainty we can say that a company can not make big business deals without building a unique identity. Visual identity represents a good basis for building a corporate identity. Serious companies, no matter how small, must plan their future by planing each step ahead and build its own identity.

Each element of the visual identity (logo, visit card, a memo ...) represents the company and it makes it different in relation to the competition.

A good logo is designed in such a way that it is easily recognizable and memorable to a spectator. Logo is one of the aspects of the brand, and its shape and color should be different compared to the competition in a specific market. The Logo, in another words, stylishly shaped text should be readable and as much as possible unique.

Today, there are many companies, products, services, agencies and other entities using a sign or emblem as logo. As a result, ordinary observers are able to recognize just a few between thousands of these characters, if they are not presented with text included.

The Logo of large companies, such as Nike, Mercedes, BMW etc, which are on the market for a long time are easy to recognize. But try to remember the logo of a small or a new company. No way… Just because of that, in recent years, the trend is to use both, images (signs) and your company name, or standardized letters to make both, a unique and a recognizable logo. Try to remember what logo represents ASUS? The answer is none. Asus is the name of the company and also the logo made of standardized letters.

Unique and good logo represents the basis for visual identity. Based on the logo, visual identity is being built and it includes a business card, a memo, folder and envelope. Today, the basic visual identity, more and more, includes designing Internet sites and banners of various formats.

Further, the visual identity builds on the needs of the business, so it can include, the design of various promotional materials (lighters, flags, illuminated signs, billboards, various graphics, calendars, catalogs, etc.), packaging design and packaging for companies involved in producing and selling, interior design and deployment in space, producing TV commercials etc.

In fact, every detail reflects the image of the company and having that in mind serious and successful companies approach to the issue of corporate and visual identity with caution and professionalism.

Small enterprises in their early days pay very little attention to building an image and the same applies to large companies with the lack of vision

However, it is never too late if the company and its leaders have the strength and the vision. By redesigning of identity and they may be reinvolved in the fight for the leadership position in the market.

The result of building a visual identity represents the book of graphic standards. The book contains all the definitions, dimensions, colors and any further upgrade is done according to this book. The book of graphic standards is technically a disk containing the entire graphic work packed in vector form, with pre-press done.

We have developed cooperation with several printing companies. In addition to professional design, we offer quality and quick service in creation of promotional materials using digital or offset printing technologies: